*200 moms with children ages 3-11 were surveyed via Toluna’s national consumer panel. Each panelist was screened for age, gender, presence of children, and age of children before being asked about category and product recommendation. Differences between response groups were verified using a Z-test of proportions, applying a 95% confidence level as the minimum threshold for claim validation.
64% of 314 survey respondents qualified as category recommenders, the overwhelming majority of whom selected BAND-AID Brand of First Aid Products as the brand they recommend most.
** Symphony Health Solutions conducted a survey among 183 Primary Care Physicians. Forty-six percent (46%) said BAND-AID Brand of First Aid Products was the #1 recommended brand vs. the next highest recommended brand, Curad, at 13%. In addition the Johnson & Johnson RED CROSS Brand was the #1 recommended brand at 38% vs. the next highest recommended brand, Curad, at 14%.
***Eaglstein WH. Moist wound healing with occlusive dressings: a clinical focus. Dermatol. Surg. 2001; 27: 175 -181.
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